Subaru Love the Earth Recycling Program Partners with REI

Subaru of America, Inc. today announced that stemming from the overwhelming success of its Subaru Loves the Earth initiative, which achieved the recent recycling milestone of diverting more than two million pieces of waste from landfills, the automaker is bringing its robust recycling program in-store to REI retailers nationwide. 

 

Employing the TerraCycle® Zero Waste Box™ platform that Subaru retailers across the country have used to encourage recycling, the automaker will leverage these boxes to support REI’s 2019 #OptOutside initiative. This year, REI is taking its annual anti-Black Friday effort one step further and asking employees, customers and partners like Subaru to “opt to act.”

Starting today, Subaru has provided a co-branded TerraCycle collection box to all REI stores, offering a convenient way for REI members and customers to recycle snack wrappers accumulated from outdoor activities. Commonly thought of as hard-to-recycle, the collected waste streams will be turned into useful, high-quality recycled products (such as park benches, picnic tables and playground materials) and donated to Subaru community partners.

To kick off the program, Subaru will host several one-day upcycling collection drives at select REI stores, leading up to #OptOutside on November 29. Upcycling is the practice of creating a useable product from waste or unwanted items or adapting an existing product in some way to add value. Consumers are invited to bring used snack wrappers and unwanted recreational equipment they wish to recycle, including tents, yoga mats, yoga blocks, bike tubes, bike tires, grips and reusable beverage bottles. In appreciation, participants can receive a gift, while supplies last.

To learn more about Subaru Loves the Earth and the environmental work Subaru does, visit www.subaru.com/environment  and follow #SubaruLovesTheEarth and #DontFeedTheLandfills.

Subaru of Glendale
1308 S Brand Blvd.
Glendale, CA 91204
(888) 522-3038
https://www.subaruofglendale.net/


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