Subaru Reports Best-Ever January Sales Month

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Subaru has reported 46,285 vehicle sales for January 2020, a 0.5 percent increase compared to January 2019, and the best January in the history of the company. These results continue the automaker’s sales momentum from 2019 where Subaru achieved eleven consecutive years of record sales and exceeded 700,000 annual sales – a first in company history.
January marked the 71st consecutive month of 40,000+ vehicle sales for the automaker. Ascent achieved its best January ever with 5,606 vehicle sales. Outback posted a 4 percent increase, while Legacy posted a 2.8 percent increase compared to January 2019. Also in January, five Subaru models – Subaru Crosstrek, Subaru Impreza, Forester, Legacy and Outback – each won Kelley Blue Book 2020 Best Resale Value Awards in their respective categories. Subaru was also recognized as the “Best Brand” in the 2020 Best Resale Value Awards for the fourth time in nine years.
“Coming off of a record-breaking year, we are thrilled to start 2020 with our best-ever January, a milestone we could not have achieved without the continued efforts of our retailers, employees and distribution partners,” said Thomas J. Doll, President and CEO of Subaru of America, Inc. “We are especially proud of the continued enthusiasm for our Outback and Forester, two SUVs that time and again demonstrate the quality and capability synonymous with Subaru.”
“In January, our vehicles continued to meet the consumer expectation for value, safety and reliability that the Subaru brand exemplifies,” said Jeff Walters, Senior President of Sales. “As the marketplace becomes increasingly competitive, we welcome the opportunity to deliver vehicles that go above and beyond the ordinary and bring continued sales growth.”
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