Subaru of America, Inc. announced its donation of more than $24 million to national and local charities resulting from the 2019 Subaru Share the Love® Event. When combined with participating Subaru retailer donations, the total climbed to $30.4 million in 2019. Over twelve years, the total donated throughout the life of the campaign is more than $175 million. Starting in 2008, the Subaru Share the Love Event is held from mid-November to the end of the calendar year, during which Subaru donates $250 to the customer's choice of charities for every new Subaru vehicle purchased or leased at 632 participating Subaru retailers nationwide.

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“Subaru of America, our retailers and our owners all share a common bond that unites us; we are extremely passionate about making a positive impact in local communities nationwide, and nothing aligns with our brand values more than the annual Subaru Share the Love Event,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “We are immensely proud to work together with our retailers to give back and since 2008, we’re honored to have donated more than $175 million to a host of national and local charities.”

The twelfth iteration of the event marks the fourth consecutive year that Subaru did not place a cap on the total contributions to its national Share the Love Event charitable partners; the American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America® and the National Park Foundation™.

Additionally, Subaru retailers selected either one or two hometown charities from their local community to support, adding more than 695 local causes to the 2019 Subaru Share the Love Event. Select retailers participated in an additional hometown charity donation by offering their own 'per vehicle sold' contribution which generated nearly $6 million nationwide. Select retailers had the option to add an additional flat donation, which totaled more than $250 thousand. When paired with the $24 million contribution from Subaru of America, donations climbed to $30.4 million in 2019. As a result of Subaru customers' selection, national charity partners received nearly $10 million, while hometown charities received $20.4 million. Additionally, 221 Subaru retailers participated in a Subaru vehicle service donation, resulting in donations from Subaru and Subaru retailers totaling $1.1 million.

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