Subaru has debuted a series of new advertising spots centered around the launch of the all-new 2020 Outback. The new marketing campaign gives viewers an intimate look into the lives of three different Outback owners, highlighting the vehicle’s advanced features, design and capability; all of which, make the sixth-generation SUV the safest, most capable Outback ever.

“At Subaru, we are proud to produce safe and reliable vehicles that, time and again, have given our owners the ability to create their own adventures and memories,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “The Outback has earned the highest model loyalty in its class for the past three years, and our latest Outback advertising campaign reinforces our commitment to creating vehicles that not only keep our owners safe on the road, but also enhance their lives.”

From portraying the powerful emotions of parent drivers to highlighting the endless adventures that are possible from behind the wheel of a Subaru, the commercials demonstrate how drivers can rely on the durability of the Outback to transport their loved ones safely, no matter which road they choose. The campaign also introduces a unique true story based on a Subaru owner’s lengthy 120-mile commute to work each way, every day, for fifteen years.

Starting today, Subaru of America and agency partner Carmichael Lynch will debut the campaign to highlight experiences that bring to life the safety, versatility and reliability of the all-new Outback. The campaign includes three new national television spots, :60s and :30s formats, targeted media partnerships and digital integrations.

Come into Subaru of Glendale and learn more about the all-new 2020 Subaru Outback.

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