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Subaru Sells Nine-Millionth Vehicle!

Subaru of America, Inc. today announced the sale of its nine-millionth vehicle in the U.S. The new owner took delivery of a 2018 Subaru Crosstrek at a Subaru retail facility in Arkansas. A surprise celebration followed with the facility’s owner and staff and Subaru of America representatives in attendance.


The nine-millionth vehicle was sold by Adventure Subaru in Fayetteville, Arkansas to Dr. Hershey Garner, a repeat Subaru customer. After taking delivery of his new Crosstrek, Garner was greeted by Don Nelms, owner of Adventure Subaru, along with facility staff and Ali Daniel and Brian Wilson from Subaru of…
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Subaru Has Grand Opening Ceremony to Celebrate Its New Headquarters

Subaru of America, Inc. conducted a grand opening of its new home in Camden, NJ. Following several years of sustained business growth, Subaru of America announced plans in 2014 for a new headquarters campus to be located in Camden. 


Next month, more than 550 employees will begin to occupy the new building at a time when the company is celebrating nine consecutive years of record sales and 10 years of consecutive growth. The new facility, at 250,000 square feet, plus an adjacent new training center will more than double the size of the automaker’s previous headquarters and bring…
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The All New 2019 Subaru Forester Makes Its Debut

Subaru of America Inc., debuted today the all-new 2019 Forester at the New York International Auto Show. The fifth generation of the best-selling SUV introduces the roomiest, most capable and most versatile Forester ever made and also features groundbreaking new safety technology.


Some Key features include:

  • Roomiest, most capable Forester to date
  • Standard EyeSight® Driver Assist Technology
  • Subaru Global Platform: quietness, stability, agility
  • Available new segment-exclusive DriverFocus safety technology
  • Updated 2.5-liter SUBARU BOXER® engine
  • New Sport model with unique exterior and interior
  • Standard Subaru Symmetrical All-Wheel Drive
  • Panoramic moonroof

The 2019 Forester is built on the Subaru Global Platform…
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Subaru Marks STI 30th Anniversary

Subaru of America marked the 30th anniversary of the founding of Subaru Tecnica International (STI), the championship-winning motorsports subsidiary of parent company Subaru Corporation and developer of high-performance Subaru vehicles and parts. 


STI’s competition-proven engineering has been a critical influence on Subaru new-vehicle development, specifically the brand’s focus on driving performance that instills driver confidence. The WRX STI was the first STI model offered in the U.S. market (2004) and remains the Subaru’s performance flagship.

Since its inception on April 2, 1988, STI has taken Subaru to three World Rally Championships, 47 WRC overall wins, and…
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Subaru Announces Best Quarter Ever with Record March Sales Numbers

Subaru of America reported 58,097 vehicle sales for March 2018, a 5.9 percent increase over March 2017, and the best March in the history of the company. The automaker also reported year-to-date sales of 149,703 vehicles, a 3.8 percent gain over the same period in 2017.


March marked the 49th consecutive month of 40,000+ vehicle sales for the automaker. Crosstrek and Outback sales were notably strong as each model achieved…
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Subaru Wins Kelley Blue Book's Most Trusted Brand Award for Fourth Consecutive Year!

Kelley Blue Book, the leading vehicle valuation and information source, has announced that Subaru of America, Inc. has once again been recognized for outstanding achievement by an automotive brand in the 2018 Brand Image Awards. This marks the fourth consecutive win for Subaru in the highly regarded Most Trusted Brand category.


“We are extremely proud to accept this award for the fourth year in a row,” said Thomas J. Doll, chief executive officer, Subaru of America, Inc. “At Subaru, trust is an integral part of our business and we feel a personal responsibility to deliver safe, capable, reliable and long-lasting…
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Subaru Announces Pricing on the All New ASCENT 3-ROW SUV

Subaru has announced pricing on the all-new Subaru Ascent. The highly anticipated three-row SUV is the biggest Subaru ever built. Expanding on renowned Subaru strengths, the Ascent delivers an unparalleled driving experience with a spacious interior, comfortable and flexible seating options and a host of new safety, driver assist and in-vehicle technologies. The Ascent is priced from $31,995 and arrives at retailers this Summer.


The Ascent offers three rows of seating, with available bench or captain’s chairs in the second row. The SUV is built on a strengthened and extended version of the Subaru Global Platform. Powered by…
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SUBARU CROSSTREK EARNS KELLEY BLUE BOOK 2018 “5-YEAR COST TO OWN” AWARD

Subaru has announced that the 2018 Subaru Crosstrek has won “Best Compact SUV/Crossover” in Kelley Blue Book’s annual 5-Year Cost to Own Awards.


Kelley Blue Book, the leading provider of new and used vehicle valuation and information, created the 5-Year Cost to Own Awards to help shoppers make more informed new-car buying decisions by breaking down typical ownership cost details and naming the brands and models with the lowest projected five-year total. This includes out-of-pocket expenses like fuel, insurance and vehicle deprecation. Kelley Blue Book calculates total ownership costs for new vehicles by applying a sophisticated valuation methodology…
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Join and Become a Part of Subaru WinterFest!

Subaru kicks off multi-city lifestyle tour celebrating winter adventure across the country. 

Subaru has announced the return of Subaru WinterFest, the automaker’s mountain destination and lifestyle tour that brings together winter warriors across the country for a one-of-a-kind experience. Featuring a blend of entertainment and adventure in amazing places, the 2018 tour will celebrate the winter season, while encouraging attendees to seize the snow day with an array of memorable activities.


In partnership with POWDR, Subaru WinterFest 2018 will feature stops at 11 of the country’s top winter mountain resorts, where winter sports buffs and Subaru owners can…
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Subaru Impreza and WRX Win Kelley Blue Book’s 2018 Best Resale Value Awards For Consecutive Years

Subaru announced this month that Impreza and WRX won Kelley Blue Book’s 2018 Best Resale Value in their respective categories for another consecutive year. WRX also placed in the Best Resale Value Top 10 for the third year in a row.


2018 Subaru Impreza
Best Resale Value: Compact Car (five consecutive years)

2018 Subaru WRX
Best Resale Value: Sporty Compact Car (four consecutive years)
Best Resale Value: Top 10 (three consecutive years)

Kelley Blue Book, the leading provider of new and used vehicle valuation and information, recognizes 2018 model-year vehicles for their projected retained value through the initial five-year…
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