What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Subaru of Glendale dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Navasartien Games
 Subaru Love Promise Heart

Love Promise Stories from Subaru of Glendale

Subaru and Subaru of Glendale believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

IHSS and Subaru of Glendale helping our community  –  Susan S

We are very excited and honored to be partnered with Subaru Of Glendale in supporting our local community. The incredibly generous donation was made possible through Subaru's Annual Share the Love Campaign. We were one of several charities selected by Mr. Jobe Atashi at the Subaru of Glendale, and cannot be more appreciative to him and the entire team at Subaru of Glendale. This donation has had an even greater impact this year for ISCC. Like so many other charities we have been forced to postpone and cancel fundraising events due to the COVID-19 National Pandemic! Subaru of Glendale and their team truly embody the true spirit of partnership and their support has been invaluable to ISCC. This Collaboration allows us to deliver care and support to our Local community in so many ways. This project was initiated to lift the spirits of healthcare workers and our community. Three days a week for the month of April and May we have delivered hot meals to hospitals in Los Angeles. Over 1,920 Meals Delivered…Martin Luther King Jr. Community Hospital LAC-USC County Emergency Medicine, Mask & Hand Sanitizers, 850 N95 Masks have been donated to Children Hospital Los Angeles 400 N95 Mask donated to Nursing Homes in Glendale, 750 Hand Sanitizers donated to Homeless Shelters, and Nursing Homes. Thank you so very much Subaru of Glendale!

Subaru Of Glendale fighting hunger & giving hope.  –  Noemi T

Dear Sahel, on behalf of the Los Angeles Regional Food Bank, I would like to thank you, and the Subaru of Glendale team for your volunteer support which helped pack 1,713 boxes within a few hours. Without volunteers, the Food Bank would not be able to accomplish its mission to mobilize the resources of our community to fight hunger throughout Los Angeles County. The need is great in our community, and more than a million people in LA County are not sure where their next meal is coming from. With your help, the Food Bank is able to leverage every $25 donated to provide 100 meals to hungry children, seniors, and families in L.A. County. Your support makes a tremendous difference and we appreciate it so much. Donations can be submitted at LAFoodBank.org/donate. Noemi Trejo Volunteer Coordinator Meet the awesome volunteers at Subaru Of Glendale: David Soto, Sahel Alemansour, Caremy Esparza, Pamela Frobose.

Subaru of Glendale Shares the LOVE!  –  Monica A

AbilityFirst is deeply grateful for the Subaru of Glendale “Share the Love” campaign. It has been an action-packed partnership! The donations have focused on the children and young adults who attend the AbilityFirst Glendale Center and their families, like Justin and Noah (twins) who have been attending the after-school program in Glendale, since 2013. While they are non-verbal, Justin and Noah have developed their self-esteem because they have learned how to communicate to staff and friends their needs and wants as well as, each other's. When they first joined the program seven years ago, the boys would get frustrated when they struggled to communicate their needs. Today, thanks to the “Share the Love” campaign which underwrote the cost of a variety of technology and supplies and engaging and educational outings, the boys are now enjoying the Wii and iPad for use of communication. Nintendo Switch, using a Karaoke machine, listening to music and they always look forward to outings in the community. Noah and Justin were introvert boys who have gained confidence to the point, that they are now doing roll call with staff support before the fun outings. From visiting the Glendale library and the Los Angeles Zoo, to spending a day at Universal Studios, Justin and Noah, along with all the other after school participants have felt the “Subaru love.”

Subaru of Glendale Donation to Glendale Adventist  –  Rachel W

On Monday July 15, the LLS California Southland Chapter had the honor and pleasure of delivering 80 blankets to Glendale Adventist MC Cancer Center as part of the Subaru Loves To Care program. This is the first year that the patients at Glendale Adventist have participated in the Subaru Loves To Care program, and we were met with smiles and open arms. As the blankets warmed their bodies, the personal notes warmed their hearts. LLS is proud to partner with Subaru to spread hope, love, and warmth to those fighting cancer, across the country and right here in Glendale California.

Expanding Possibilities  –  Monica A

AbilityFirst is grateful to Subaru of Glendale and its customers for partnering with us through the “Share the Love” sales event. By supporting AbilityFirst, you stand alongside people with disabilities and their families. Together, we can fulfill our vision of a society that values each individual and provides the opportunity for all people to live full and productive lives: looking beyond disabilities, focusing on capabilities, expanding possibilities. The funds we receive from you will support AbilityFirst programs for children and adults with disabilities like autism, cerebral palsy, Down syndrome, other intellectual/developmental disabilities, and other challenges. The AbilityFirst after school programs in Glendale and East Los Angeles (and four other locations in Los Angeles County) foster independence and community participation for children and youth who have moderate to profound disabilities. It also gives their families vital respite and support and a safe child care option. Program participants are between the ages of 6 and 22 years, and require significant personal care, have minor behavioral challenges, or are too old for traditional child care programs like the YMCA. (Youth with developmental disabilities can remain in high school, and in our program, until they reach the age of 22 years.) The program empowers children and youth to develop and discover their interests and abilities, and supports their personal and social growth. Activities include community outings, sports and recreational activities, shopping and cooking projects, music and dance, swim and water safety lessons, and special holiday events. Participants make friends, have fun, and learn to become more independent. Our staffing ratio of 1:5 allows us to provide full care as necessary, including feeding, changing, toileting, and transferring. Participants enjoy a culturally sensitive and stimulating environment that is also flexible and creative enough to encourage learning and fun. Your generosity will help youth like 17-year-old Caroline, who has been coming to the AbilityFirst since she was 7-1/2 years old. Caroline has two rare conditions that affect her growth and development. She communicates with some sign language, gestures with her head, and a smile that lights up the room! When she first came to AbilityFirst, the time, she used a wheelchair to get around. Today, she enjoys walking in the neighborhood with her friends at the center! Ten years ago, her mother never imagined that Caroline would one day be able to enjoy a movie at the theater, go shopping at the grocery store, help with the laundry, or climb on a the jungle gym in the center’s back yard! With support from our staff Caroline has learned to feed herself, make friends, play, and swim. Every year, AbilityFirst programs reach more than 2,000 children and adults with disabilities across greater Los Angeles. Community support and participation has sustained our work for 91 years. Thank you for being our partner and helping hundreds of individuals in our neighborhoods realize their potential and lead full and productive lives! AbilityFirst provides targeted programs that have a common mission: to help people with disabilities realize their full potential throughout their lives. Formed in 1926 to help children affected by the pre-vaccine polio epidemic, AbilityFirst pioneered some of the first community services in California for children with disabilities. Over time, programs expanded to include services for adults as well as children, and to reach individuals with intellectual/developmental disabilities as well as physical challenges. Our programs are changing the lives of more than 2,000 individuals with disabilities and their families every year, and include: after school and full-day summer enrichment; adult life skills development; camping; job preparation, training and placement; AbilityFirst College to Career; social/recreational programming; warm water aquatics; and two group homes.

Subaru & California Southland Chapter of LLS  –  Toni H

When we here at the California Southland (CalSo) Chapter of LLS heard about the Subaru Loves to Care partnership, we immediately knew that we had to send the blankets to City of Hope. We have had a so many patients who are near and dear to us treated at City of Hope. One patient in particular who has truly inspired our chapter is five-year-old, Aubrey. She was diagnosed with Acute Lymphoblastic Leukemia (ALL) at age 2 after experiencing a week long on and off temperature concentrated in her stomach area. Aubrey was treated at City of Hope, where she completed treatment on July 12, 2015. She will begin first grade in August, and she loves going to hula dance lessons and ballet. Her favorite color is blue. And because of amazing partners like Subaru, we know that Aubrey will one day fulfill her dream of seeing the Eiffel Tower. I have attached her picture. When we shared this partnership with our Chapter, all of our campaigns wanted to be involved to show their thanks and support. Your generosity has meant the world to not only our LLS volunteers, but to the staff and patients at City of Hope. We documented this journey from sign making to blanket delivery to Subaru’s impact. Thank you to Subaru National and the four dealerships from our area who donated the blankets: Puente Hills Subaru, Sierra Subaru of Monrovia, Subaru of Glendale, and Timmons Subaru. We hope you enjoy what this small chapter from Los Angeles has put together for you!

Doing Our Part To Save The Butterflies  –  Glendale S

Did you know the monarch population in the United States has declined by more than 90 percent in recent years? For the month of April, Anytown Subaru is partnering with the National Wildlife Foundation for the Butterfly Heroes Program. Butterfly Heroes seeks to bring awareness to the declining population and connect our community of gardeners and kids, families, and schools alike to help the monarchs and other pollinators. Creating monarch and pollinator habitat is a wonderful opportunity for observing one of nature’s most miraculous occurrences. The unique transformation the monarch butterfly undergoes during its lifecycle from egg, caterpillar (larva), chrysalis to the delicate yet resilient butterfly is wonderfully intriguing for students and teachers alike. Anytown Subaru will have a butterfly habitat planter on site and be giving away seed kits. Stop in and check it out. We also encourage you to be a butterfly hero and grow your own butterfly habitat at home. It’s a great activity for the kids or grandkids!

Going an Extra Step Foundation  –  Gladys M

I would like to start off by saying"Thank You" for being a faithful supporter of "Going An Extra Step Foundation". As you know every year I link up with South Park Elementary located in South Central area, to seek out families who are in desperate need of a helping hand. Due to your kind generosity we were able to bless over 20 Families with Christmas Toys, Clothing and Fruit for this holiday season. God Bless you all and your families for having a giving heart! Respectfully, Pastor Gladys McGilber Godfrey

Helping to End Homelessness in Our Community  –  Sarah J

We are very honored to be supported by Subaru of Glendale; we know that business leaders in our community are a vital partner in Ascencia's work to end homelessness in the greater Glendale area. Every year we provide housing and support services to over 1,200 homeless men, women and children. In fact, we are the only comprehensive homeless service organization in the greater Glendale region. Our homeless clients come from throughout LA due to our inclusive admissions and range of services and housing. Ascencia primarily services homeless families, with an additional focus on chronically homeless adults, U.S. veterans and frequent utilizers of emergency medical services. We are proud to have led the reduction of veteran homelessness in Glendale to a functional zero in the City! With the level of comprehensive services we provide, we rely on support from our community in order to support our clients every step of the way out of homelessness. In December we were pleased to host a panel of nonprofit leaders where our Executive Director Natalie Profant Komuro shared about our participation in the "Share the Love" event. The panel was convened to discuss important social welfare issues in our community and included many important figures in nonprofit leadership. Again, we thank you for your support and we look forward to more opportunities to partner with Subaru in the coming year!