Subaru of America, Inc. today announced that for the third consecutive year, the automaker has been awarded top honors in the J.D. Power 2021 Best Brand Loyalty Award. The distinction recognizes automotive brands for a combination of longevity, value, trust, and performance stemming from the J.D. Power U.S. Automotive Brand Loyalty Study. Subaru earned a loyalty rate of 61.8%, the highest overall score across both the mass market (non-luxury) and luxury automakers.

Using data from the Power Information Network, the J.D. Power U.S. Automotive Brand Loyalty Study calculated whether an owner purchased the same brand after trading in an existing vehicle on a new vehicle. Customer loyalty is based on the percentage of vehicle owners who choose the same brand when trading in or purchasing their next vehicle. The 2021 U.S. Automotive Brand Loyalty Study calculations are based on transaction data from June 2020 through May 2021 and include all model years traded in.

For more information on the J.D. Power Best Brand Loyalty Awards and other award information, visit jdpower.com/awards or visit our Los Angeles Subaru Dealership.